Instantly’s mission has always been to help businesses find new customers and scale with cold email. We’re fortunate to be part of a community that shares this vision.
Many of our users have become industry leaders who share strategies, answer questions, and create valuable content with Instantly at the center. It’s our turn to give back with the Instantly Affiliate Program.
What is the Instantly Affiliate Program?
Instantly affiliates earn recurring monthly commissions. All you need to do is become a partner, share your link, and earn for every referral. The more you refer, the higher the reward.
There are three tiers you can join depending on the number of referrals you bring:
- Silver Partners: Earn 20% commission
- Gold Partners (50+ referrals): Earn 30% commission starting from the 51st
- Platinum Partners (75+ referrals): Earn 40% commission starting from the 76th
The Premium Tier is built for more serious partners with their own channels and established communities. Let’s say you’re a Platinum Partner with 100 referrals on HypeGrowth ($97/mo):
- First 50 referrals (Silver – 20%): 50 × $19.40 = $970/month
- Next 25 referrals (Gold – 30%): 25 × $29.10 = $727.50/month
- Final 25 referrals (Platinum – 40%): 25 × $38.80 = $970/month
That’s a total of $2,667.50/month in recurring commissions just from 100 active referrals. The tiered structure means you earn different commission rates based on which referral number they are. Your first 50 always earn 20%, referrals 51-75 earn 30%, and referrals 76+ earn 40%.
Can Anyone Apply to Be an Instantly Affiliate?
Yes, anyone can apply. Once you submit the form, our team reviews your application to confirm it’s a fit for the program. If approved, you’ll receive your invite link by email along with promotional assets you can start using right away.
To give you a sense of what the experience looks like in practice, here’s how one of our top affiliates, Tom Beem of Red Lion Agency, describes the program:
“As an affiliate with Instantly.ai, l've experienced significant personal benefits and have witnessed transformative results for my clients.
The process of earning passive income through referrals is not only efficient and straightforward but also an easy offer to sell, with a reliable and transparent payout system, making the whole experience fantastic.
Instantly.ai's exceptional support has been crucial, providing me with the necessary tools and information for effective promotion.”
Who is the Instantly Affiliate Program For?
The Instantly affiliate program is for anybody who wants to earn passive income while helping others grow through cold email. There’s a wide range of individuals, businesses, and niches that comprise our affiliate program, including the following:
Cold Email Agencies and Consultants
Agencies and consultants run multi-client outreach at scale. They need an email stack that is standard, repeatable, and easy to roll out across 10, 20, or 50 accounts.
Instantly gives them exactly that. And as agencies add clients, they naturally move from Silver to Gold to Platinum.
Lead generation and Enrichment Providers
Most lead generation and enrichment providers sell CSV files. The best ones sell qualified opportunities. We’ve helped hundreds of lead gen providers enrich data. And, they’ve helped dozens of their clients scale.
Founders who Scaled with Cold Email and Now Teach
Founders who scaled with cold email and now teach are a great fit because they’ve already proven results and their audience trusts their recommendations.
Their evergreen channels keep driving signups over time, and affiliate revenue stacks alongside course sales and coaching. If they run an engaged community, they’re also a strong candidate for the Premium Tier.
B2B Sales Educators and Newsletter Authors
They’re a strong fit because their audience expects actionable tools they can use today, and Instantly fits neatly into that promise.
Weekly issues, tutorials, and a resources page create regular spots to feature Instantly, which helps readers get results faster and keeps support simple. Evergreen archives keep driving signups long after publication.
Tool Reviewers and YouTube Creators in Sales Automation
They’re a strong fit because their audience is actively looking for “which tool should I use” and “how do I start” answers.
Instantly is easy to demo end-to-end in one video, and the outcomes are clear on screen: deliverability, replies, and booked calls.
Evergreen YouTube back catalog, Product Hunt write-ups, and blog posts keep driving views long after launch, so revenue stacks without extra fulfillment. Creators with a steady upload cadence or a companion blog are strong candidates for the Premium Tier during application.
Trusted Community Contributors
Active contributors earn trust by showing up daily, answering questions, and sharing what actually works. When peers ask which cold email platform to use, their recommendation lands. Pointing to Instantly helps people take action fast. No formal channel needed.
For example, on Instantly's Facebook Cold Email Masterclass, many members started by posting strategies, innovations, wins, and thoughtful replies.
Several went on to become Instantly Experts, vetted by Instantly yet operating independently.
Best Ways to Promote Instantly to Your Audience
There are dozens of ways to promote Instantly to your audience while providing value. Your creativity is the limit. To help you get started, here are some ideas to get inspiration from:
Video Tutorials and Demos
Video is the fastest way to build trust and show outcomes. If you have any following, quick tutorials can drive referrals and real leads because people watch, copy, and click.
Keep it simple, show your screen, and put your affiliate link at the top and in the pinned comment.
- Zero to First Send: A start-to-finish build that goes from list import to a live campaign.
- Head-to-Head Comparison: Side-by-side with clear criteria (e.g., Instantly Vs Outreach).
- Client Case Study: What you sent, who you targeted, and the results that followed.
- Workflow Tutorial: A repeatable play for a specific use case, from setup to send.
- Short-Form Tips: Bite-sized clips that solve one problem each and point to the full build.
Live Sessions and Community Tutorials
Live formats turn lurkers into doers. You teach, answer questions, and ship something real in one sitting. Keep it interactive, share your screen, and pin a single resource link with your affiliate URL.
Social Threads and Short-Form Content
Short-form content and bite-sized pieces of information travel fast. The idea is you talk about an idea for 60 seconds, then link to longer-form content. Try starting with something that captures your readers’ attention, then include Instantly naturally. You can try to:
- Share an achievement: “We booked 30 calls in 7 days using this cold email play.”
- Call out a common mistake: “Most cold email marketers are doing this wrong.”
- Give a hot take on trends: “The way you use AI is hurting your campaign.”
- Have a contrarian stance: “Your problem isn't personalization. It's your offer.”
- Make a bold promise with a constraint: “Get your first replies in 48 hours with this setup.”
- Show a before vs after: “Here’s what changed when we fixed our subject lines.”
Evergreen Resources and Digital Assets
A lot of us prefer to learn at our own time and pace. With downloadable digital assets and evergreen resources, you give your audience a centralized place to learn about cold email.
You could create PDF files, roadmaps, or long-form blog content. Plus, since it’s digital, your audience can share it with their colleagues and friends faster.
Owned Channels and Platforms
If you already have a website, blog, newsletter, course portal, or community, you’re halfway there. Turn them into a simple growth engine. Create one Resources page with your Instantly Starter Kit, checklists, and replays.
On your blog, drop a short postscript that offers a tiny bonus for readers who start today. Inside your course or community, pin the link in the welcome module and onboarding thread. Keep the URL the same everywhere so tracking stays clean, tag it with UTMs, and review clicks monthly.
Partnerships and Guest Features
Tap audiences that already trust you. Co-host a short workshop with a data vendor or CRM consultant, swap newsletter features, or record a guest segment on a friend’s YouTube channel.
Bring a simple, shared resource page that includes your Instantly Starter Kit and both partners’ bonuses. Use the same CTA across channels for clean tracking, then share a results recap later to revive interest and drive more signups.
What Type of Promotions Aren’t Allowed
Paid ads aren’t allowed. That means you can’t run ads on your affiliate link. In our affiliate program application, we’ll ask you to provide details on how you plan to promote Instantly, which helps speed up the review process.
Which Instantly Products Can You Earn Commissions From?
Instantly provides a complete cold email experience. We’ve got multiple products, each can be used in one dashboard. That means, you can get commissions from several sources:
- Sending & Warmup
- CRM (excluding phone numbers and credit)
- Inbox Placement
- Related upgrades and add-ons
SuperSearch is not included in the list of products that earn commissions in our affiliate program. Along with our prospecting tool, the following are also not eligible for commissions:
- DFY Email Setup purchases
- Phone numbers and phone credit
- Verification
- Premium/Private Warmup pools
- Website Visitors
- SuperSearch/Instantly Credits
When Do You Get Paid?
Payouts run every Friday. To get paid, two things must be in place:
- Your balance is at least $100
- The commission has aged 30 days, so its status is “Due” instead of “Pending.”
The 30-day window covers cancellations and refunds; refunded charges are not commissionable. Once both conditions are met, your payout is included in the next Friday cycle.
Key Takeaways
The Instantly Affiliate Program is our way of giving back to our community. You get to build your brand, grow your audience, and provide value within your niche. Ready to start earning? Join the Instantly Affiliate Program.
