This article was last updated on July 4, 2025

Fast-growing businesses rely heavily on sales and marketing teams to drive momentum. These are the teams that build relationships, move prospects through the funnel, and convert attention into revenue.

But as your audience grows, so does the complexity (and chaos) of managing it all. That’s where the right tools make all the difference.

We've handpicked the best sales and marketing tools across different categories to help you streamline your operations and amplify your reach. You don’t need them all. But you do need the right ones for your current specific operational challenges.

Whether you’re struggling with lead nurturing, campaign tracking, pipeline visibility, or content distribution, there’s a solution below to help your team connect, convert, and scale more effectively than ever before.

Marketing Tools

Marketing tools are quite a broad category. The tools in this section facilitate a particular area of marketing. That could be SEO research and tracking, landing page creation, or PDF enrichment.

SEMRush

G2 Rating: 4.5/5 ⭐ from 2,686 reviews

SEMRush is one of the leading tools for research. Within just one dashboard, you can find insights into your own SEO efforts, content marketing, PPC, social media, and even what your competitors are doing.

It’s probably best known for its suite of SEO tools. SEMRush presents details on your on-page SEO and overall site audits in just a few clicks. There’s a relatively steep learning curve before you feel confident using the tool, but once you get used to it, the tool feels intuitive. 

When planning your content marketing strategy, SEMRush helps you orchestrate a wider campaign and individual pieces of content.

Pricing Tiers (SEO):

• Pro ($139.95/mo): Up to 5 projects, keyword research, competitor analysis, site audit, backlink tools, and position tracking.
• Guru ($249.95/mo): Everything in Pro, plus 15 projects, historical data, multi-location/device tracking, ChatGPT search tracking, and content tools.
• Business ($499.95/mo): All Guru features, 40 projects, Share of Voice, API access, extended limits, and third-party migration.

A 7-day free trial is available for all tiers. Plus, as you add additional users to SEMRush, an increasing discount is applied.

Unbounce

G2 Rating: 4.4/5 ⭐ from 379 reviews

Sometimes, you need a landing page that has a little something extra than what your website offers. With Unbounce, creating a landing page is a simple process. That’s especially true since they augmented their software with AI. Enter your prompt, and a landing page can be created in moments.

Unbounce bases its landing page templates on conversion data and marketing metrics. That means you can be confident that any you create using their software should be a good fit for your audience.

If you’d prefer to leverage some of their technology on your own website, consider the pop-up builder and sticky bar add-on. These options can increase conversions without directing users away from your core website.

Pricing Tiers:

• Build ($99/mo): Unlimited pages, 20k visits, 1 user, 1 domain, drag-and-drop builder, AI copywriting, popups, custom scripts/styles, 1,000+ integrations, full support.
• Experiment ($149/mo): All Build features plus unlimited A/B testing, 30k visits, 3 users, 2 domains, manual traffic control, dynamic text, conversion insights.
• Optimize ($249/mo): All Experiment features plus Smart Traffic, 50k visits, 5 users, 3 domains, advanced targeting, scheduling, benchmarking, and audience insights.
• Agency (Custom pricing): Starts at 100k visits, 5+ users, 20+ domains. Includes all Optimize features plus implementation services and agency directory listing.

FlippingBook

G2 Rating: 4.7/5 ⭐ from 293 reviews

Businesses use PDFs for a range of purposes. The issue is that often, they aren’t exactly exciting. Proposals can be reduced to text documents. Marketing brochures end up feeling flat. FlippingBook works to solve that issue.

They offer software that lets you incorporate videos, GIFs, pop-ups, and other engaging elements into your PDFs. This turns the PDF from a static, lackluster document into an engaging sales or marketing enablement asset.

Once you’ve crafted your masterpiece, you can send it to clients. The inbuilt analytics suite will then deliver data on engagement, including CTRs and dwell time on specific pages. This helps you craft an individualized follow-up strategy, especially for proposals.

Pricing Tiers:

• Free Trial: FlippingBook offers a 14-day free trial with no credit card required.
• Lite ($25/mo): Ad-free flipbooks, basic analytics, trackable links, download & sharing control.
• Starter ($59/mo): Everything in Lite + website embedding, flipbook updates, analytics export, hardcover view, WordPress integration.
• Optimal ($119/mo): Adds branding, videos, lead forms, quizzes, image galleries, and Google Analytics.
• Advanced ($239/mo): Adds custom links, video uploads, protection, geo analytics, GIFs, API/Zapier, priority support.

Email Marketing Tools

Email marketing tools facilitate outreach to your audience in a personal and individualized way. Use these tools to create a cold email outreach campaign or carefully nurture relationships with your current consumers. Whatever you choose to use them for, these tools make it simple.

Instantly.ai

G2 Rating: 4.8/5 ⭐ from 3,715 reviews

Instantly solves problems on two fronts: lead finding and email outreach. Need to find prospects to share your offering with? The B2B lead finder can help there.

With over 450 million verified contacts (and growing), you won’t be short of someone to contact. While some databases require you to manually add prospects to a list, Instantly automatically routes your leads in outreach campaigns. And once you’ve found an ideal prospect profile, you can always find more using the lookalike feature.

With just a few clicks, your email lists are complete and ready for a campaign to launch. Thanks to our verification tool, you can be sure that you’re only paying for leads that have been properly vetted.

Deliverability is a priority for Instantly. After all, you don’t want to risk your email being blacklisted. Through the AI-powered email warmup, you can be sure your emails have the best chance of landing in the inbox.

Great email campaign managers know it’s not just about the first email you send. Following up is where most conversions happen.

Using an automated email follow-up strategy, you can focus on more pressing leads while Instantly connects with those prospects that need some more nurturing.

Pricing Tiers:

Instantly offers a free trial on all pricing structures. Paid plans are designed to provide flexibility for both lead access and email outreach:

• Leads Section (for B2B Lead Finder):
  • Growth: $47/month (includes 1,500-2,000 Instantly credits/month)
  • Supersonic: $97/month (includes 5,000-7,500 Instantly credits/month)
  • Hyper Credits: $197/month (includes 10,000-200,000 Instantly credits/month)
• Outreach/Sending Section:
  • Growth ($37/month): Unlimited email accounts & warmup, 1,000 uploaded contacts, 5,000 emails monthly, chat support
  • Hypergrowth ($97/month): Unlimited email accounts & warmup, 25,000 uploaded contacts, 100,000 emails monthly, premium live support
  • Light Speed ($358/month): Everything in Hypergrowth + 500,000 emails monthly, 100,000 uploaded contacts, SISR System (Server & IP Sharding and Rotation)

Mailchimp

G2 Rating: 4.3/5 ⭐ from 12,744 reviews

Mailchimp is one of the most well-known email marketing tools to date. Thousands of businesses use it to send their newsletters and onboarding emails.

Initially, most used it solely for these purposes, but the platform offers a growing number of additional sales features. Lots of small businesses only ever access Mailchimp at the free tier, but as soon as you begin to send at any sort of scale, it quickly becomes redundant.

If you need some inspiration, then the huge bank of email templates Mailchimp has on offer will be welcomed. The customization is relatively straightforward, but it's made far simpler with a basic understanding of HTML.

Pricing Tiers:

• Free: $0/mo for 500 contacts, 1,000 emails/month, 1 user, basic features only.
• Essentials: $13/mo, 3 users, limited automation (4 steps), no AI tools.
• Standard: $20/mo, 5 users, 200-step automation, AI included.
• Premium: $350/mo, unlimited users, full features, priority support, advanced reporting, and automation.

Mailshake

G2 Rating: 4.7/5 ⭐ from 326 reviews

Mailshake specializes in cold email outreach but also includes a great collection of other sales and marketing tools in its feature set.

Cold email outreach is made considerably easier thanks to automation for content, personalisation, and follow-up sending. Aside from cold email campaigns, you can use Mailshake to reach out via social media and phone.

Pricing Tiers:

• Starter ($29/mo): 1,500 emails/month, 1 inbox, unlimited contacts, AI writer, email warmup, A/B testing, and campaigns.
• Email Outreach ($49/mo): Everything in Starter + unlimited emails, 2 inboxes, personalization, scheduling, CRM integrations, and unified inbox.
• Sales Engagement ($99/mo): Adds LinkedIn automation, dialer with 5 numbers, call scripts, lead scoring, tasks, and onboarding call.

Design Tools

A good design tool is the foundation of any content worth its salt. Being able to deliver branded, high-quality creative that shows your business in the best light is a huge positive. These tools make design a breeze.

Canva

G2 Rating: 4.7/5 ⭐ from 5,434 reviews

You can create almost anything in Canva. From social posts to logos, proposals to pitch decks. Use the foundations to create blank documents of the appropriate size for any platform. Not sure where to start? Their vast bank of templates help a ton. 

Customization is straightforward with little graphic design knowledge required. The drag-and-drop system makes designing simple. Canva has a huge bank of fonts that you can use, but if your specific one isn’t installed, you can upload your own in OTF, TTF, or WOFF format.

Pricing Tiers:

• Free: This tier is always free, but has limitations on templates and graphics that you can use.
• Canva Pro: $11.99 per month
• Canva for Teams: $23.99 per month

Teachers and Students can access higher levels of Canva completely free.

Visme

G2 Rating: 4.5/5 ⭐ from 447 reviews

Creating infographics can be an onerous task for anyone but the most talented graphic designers. Even if you use an accessible tool such as Canva. That doesn’t mean you should give up on them. Infographics can be incredibly powerful ways to share complicated information.

Visme specializes in creating graphics. Anything you require for blogs, PDFs, or educational content can be created in moments. You can start with their templates or create from scratch. Matching your brand is as simple as selecting the same colors you use.

Visme is yet another tool that harnesses AI to increase efficiency for the user. Now you can simply prompt Visme to describe what you want to create, and it will lay the foundations for you. Then you can customize to your heart’s content.

Pricing Tiers:

• Basic: Free for unlimited projects, but with some limitations.
• Starter: $29 per month
• Pro: $59 per month
• Enterprise: Available after a consultation with Visme’s sales team.

CRM Software

CRM (Customer Relationship Management) software is designed to keep everything you need to know about individual customers in one accessible place.

They allow different members of a business to access the same data and update accounts accordingly. If there’s a phone call that takes place, the account is updated. The same goes for any email interaction, meeting, or purchase.

Salesforce

G2 Rating: 4.4/5 ⭐ from 23,344 reviews

Salesforce is one of the most sophisticated CRMs on the market, with a pricetag to match. Its cloud-based system allows any member of your team (wherever they are on the globe) to access the same customer information.

Every aspect of customer interaction and engagement is tracked. This data is presented in an intuitive dashboard. This allows you and your sales and marketing teams to understand the big picture at a glance. Salesforce’s own AI delivers automation across the platform and increases user efficiency.

Pricing Tiers:

Salesforce’s pricing is based on 12 different products. You can pick and mix depending on your company’s requirements. 

The sales platform, for example, has 5 different pricing tiers:

• Free trial available for all tiers.
• Starter: $25/user/month (billed monthly or annually)
• Pro: $80/user/month (billed annually)
• Enterprise: $165/user/month (billed annually)
• Unlimited: $330/user/month (billed annually)
• Agentforce 1 sales: $330/user/month (billed annually)

HubSpot

G2 Rating: 4.4/5 ⭐ from 29,732 reviews

One of the best-known CRMs on the market is HubSpot. HubSpot offers many sales and marketing tools, but is probably best known for the CRM. All customer data is collated in one simple dashboard, as well as a whole host of analytics and key performance metrics.

Almost all administrative tasks can be automated within the platform. That includes report generation and risk assessment. A major positive feature of HubSpot is the huge number of integrations that it has. If you’re using other software, chances are it will connect to HubSpot.

Pricing Tiers:

• Free tier available
• Starter at $20/month per seat
• Professional at $100/month per seat
• Enterprise at $150/month per seat

Key Takeaways

Every sales and marketing tool on this list is built to solve a specific challenge, whether it's tracking leads, segmenting audiences, running campaigns, or scaling outreach. The smartest approach? Start with the tools that fill your most pressing gaps. A few final tips:

• Prioritize integrations. If a tool doesn’t sync with your current stack, it can slow you down.
• Don’t get distracted by shiny features. Focus on core functionality that aligns with your goals.
• Free trials are your friend. Test workflows and UI before you commit long-term.
• Larger teams? Look out for user-based pricing tiers. The right plan could save you thousands.

For cold outreach and email marketing, Instantly remains a standout. Its built-in lead database, email warmup, and scalable automation make high-performance outreach easy. Get started for free today.