Some sales blogs give you vague advice. Others drown you in buzzwords. But the best ones? They teach you how to sell like someone who’s been in the trenches.
If you’re here, you’re probably tired of reading the same recycled tips. What you need are blogs that show you how to do these things in practice:
- How to write a cold email that gets a reply
- How to lead a discovery call without sounding like a robot
- How to actually move deals forward without getting ghosted
This article briefly presents sales blogs run by people who test what works in the modern sales environment and share what doesn’t. Whether you’re new to sales or trying to break out of a slump, these blogs can help you shift gears and start seeing results you can measure.
Our Sales Blog Recommendations
Not every sales blog is worth your time. Some post generic tips. Others push products. But a few stand out by showing you how to solve real problems step by step. Let’s go over them.
Instantly
If you've ever watched your carefully crafted email campaign crash and burn while marketing celebrates a "great open rate," Instantly.ai’s blog will feel like finding your people. Unlike blogs that dance around theory, Instantly dives straight into the mechanics that determine whether your outreach succeeds or fails.
Their standout content focuses on the unglamorous but crucial elements most sales blogs ignore: fixing deliverability problems that send your emails to spam, rebuilding a damaged sender reputation, and extracting actionable insights from your campaign data instead of drowning in vanity metrics.
You’ll also find insights on cold email strategy, lead generation, nurturing, targeting, follow-up timing, A/B testing, and warming up domains.
The blog is refreshingly organized into three key sections:
- The Sales section tackles problems every rep faces: why personalization fails when it feels mechanical, why prospects ghost you after showing interest, and how to stop deals from mysteriously vanishing mid-pipeline.
- In the Software section, Instantly’s blog shows you exactly how to leverage your existing tech stack. As opposed to vague advice, they show you how to interpret sudden drops in engagement and what specific fixes to implement. Their tutorials on using website visitor tracking to prioritize outreach make this section particularly valuable.
- The Templates section features templates that include real-world sales scenarios for different prospect responses, including re-engagement emails, building customer profiles, and planning sales processes.
Instantly also offers practical strategies and tools you can apply to improve your marketing effectiveness and drive results. For example, you can find articles that help you find targeted leads, manage email lists, and develop outreach strategies.
Why It’s on our List
- Practical insights and strategies you can implement into your outreach campaign today
- In-depth explanations of crucial marketing aspects
- Consistent blog output with relevant topics about today’s marketing technologies
- There is plenty of general marketing guidance to supplement various marketing channels for those who wish to expand beyond email campaigns and enhance their omnichannel marketing operations.
Heinz Marketing
Heinz Marketing is a B2B marketing and sales blog that discusses the latest marketing and technology trends. Their blog posts cover various industries and topics, such as SaaS, healthcare, manufacturing, and financial services.
Along with educational articles and visual presentations, Heinz posts weekly recordings and transcripts of their LinkedIn podcast to present information to those who prefer auditory learning. This podcast covers a wide range of topics like demand generation and lead management, with a focus on sales development and inside sales priorities.
They offer suggestions for improving your B2B marketing by providing thorough concept explanations and in-depth product highlights to help you stay informed about the latest market technology. Examples include automation tools to help you personalize your marketing content and boost engagement.
Why It’s on Our List
- Discussions about the latest trends and technologies related to B2B marketing
- Weekly LinkedIn podcasts for auditory learners
- Specific focus on sales development and boosting engagement
- Thorough product features and reviews to provide you with the most information before purchasing
Hubspot
Hubspot is a one-stop spot for business and marketing information to help you grow your business. Their goal is to supply readers with coverage of business-related topics that cater to a broad range of target audiences.
Hubspot provides an extensive catalog of informative articles regarding a broad range of topics, including AI technology use in marketing processes, sales planning, and the psychology of short-form content. Many of their articles include resources such as downloadable pamphlets and data presentations to make sure readers get the most value from a single source.
Their topics are divided into four categories: sales, marketing, service, and website articles. The sales category discusses ways to increase your conversion rate with topics like active listening techniques for sales calls, relationship selling, and prospecting.
Their marketing content is geared towards optimizing your marketing processes through topics like SaaS marketing strategies, budget management, and AI use. The service category explores methods for providing better customer experiences through articles that discuss concepts like customer retention and feedback.
Their website-focused articles offer tips and tutorials for building effective websites. This category focuses on your website's design, user experience, and HTML aspects to deliver value to visitors and boost conversions.
Why It's on Our List
- Contains an extensive catalog of blog posts covering a multitude of business topics
- Content is tailored towards guidance and tutorials in addition to sharing information
- Simple navigation with well-organized topic categories and subcategories
- A podcast network for those who wish to learn on the go
Pipedrive
Pipedrive offers a well-balanced mix of sales, marketing, and product content to enhance your business operations. Whether you need tips for startups or writing business proposals, they will have content that covers the information you need.
Their blog site is well-organized and allows you to navigate through topics and find relevant information using a list of tags on the home page. Some tags visible from the homepage include management, pitching, psychology, and software.
The four types of articles are listed at the top of their webpage and categorized into four topics: sales, marketing, product updates, and case studies. Sales contains guides and recommendations for tools, techniques, and tips to increase your conversion rate.
Examples of articles you can find include tutorials for using AI to facilitate inventory management, prospecting, and accounting processes. The marketing page offers guides such as checklists and templates to assist with outreach procedures. Pipedrive reserves space for news and updates regarding their services and a link to their case studies page, which exhibits real-life applications of these services.
Why It’s on Our List
- Articles with a strong focus on AI utilization guidance
- An easy-to-navigate main page with various tags to assist in finding relevant content
- Links to product updates and case studies if you are using their services
- Plenty of article recommendations to start your informative journey
Unbound B2B
Unbound B2B delivers informative content with a focus on enhancing B2B sales procedures. Prioritizing this specific sales type allows the blog to produce descriptive, detail-oriented content to assist readers with fine-tuning their B2B operations.
Their blog content addresses key aspects such as content generation and personalization, SaaS recommendations, and problem-solving guides to supplement campaign procedures and drive sales.
Many of their guides are presented with how-to and concept-exploration articles to ensure the information is straightforward and relevant. Examples include tips on generating more qualified leads, avoiding mistakes in B2B customer-driven strategies, and setting up your first lead-scoring system.
Their blog also features links to other forms of media they provide, including ebooks, podcasts, and case studies. The ebooks require an account to sign up, but are otherwise free to download and provide ample information regarding topics like programmatic advertising, account-based marketing, and demand generation.
Their podcasts are available on YouTube and Spotify. They are approximately 30 minutes each and discuss aspects such as cross-functional collaboration, ABM strategy, and AI usage in SEO. Their case studies typically revolve around ABM and how it enhances various aspects of marketing campaigns using real-life examples and use cases to back up their findings.
Why It’s on Our List
- Deep dives with a B2B focus allow articles to be more descriptive and informative
- Consideration of various aspects of B2B marketing with suggestions for how to improve
- Consistent bi-weekly posts
- Quick access to other content mediums such as podcasts, ebooks, and case studies
Key Takeaways
To recap:
- Sales blogs are designed to provide readers with valuable information to help them make more conscious consumer decisions
- Some sales blogs we feel are worth checking out include Instantly, Heinz Marketing, Hubspot, Pipedrive, and Unbound B2B
- Instantly is perfect for those who want to boost sales by enhancing their email campaigns with an effortless entry into expanding toward other channels of marketing
- Heinz offers their readers value to readers with a focus on B2B marketing and also posts weekly podcasts to discuss vital marketing concepts
- Hubspot delivers an extensive content library to cover a broad range of topics and benefit larger audiences
- Pipedrive is a sales blog that provides a balanced mix of sales, marketing, and product content to give a full understanding of their product
- Unbound B2B is another blog that focuses on B2B sales with descriptive posts, as well as other forms of content, including ebooks, podcasts, and case studies
Ready to gain insights for better sales performance? Instantly’s sales blog is a great starting point. Once you’re set to implement these insights, Instantly’s suite of sales and marketing tools stands ready. Start your Instantly trial today!
